100% Client Satisfaction & Retention

We run the back office + bookkeeping.
You run the business.

Custom back-office tasks, bookkeeping, accounting, and finance — purpose-built for business owners, operators, and PE-backed platforms. Delivered by an elite, AI-enabled team that has actually owned, scaled, and exited.

From single-owner small businesses (SMBs) to multi-site platforms — we work with businesses at every stage.

35+
Selective Clients Supported
Across home services, HVAC, agency, and healthcare — zero clients lost.
$30–250K
Average Annual EBITDA Added
vs. a costly, unreliable in-house team — savings grow as your platform scales.
>50%
Cost + Efficiency Gains
Our expert accounting & finance team is powered by AI automation and hybrid US + offshore talent — passing the performance & cost savings directly to you.
ERPs + more
Accounting + more
What We Deliver

Improved business operations on autopilot

We handle everything back-office so you can focus on growth, operations, and your customers.

Actionable Financial Clarity

Clean monthly financials, real-time KPI dashboards, and board-ready reporting. You always know exactly where you stand — no more chasing your accountant.

Lower SG&A and Cost Savings

Your own institutional-quality accounting and finance team at 50% less than under-qualified in-house staff. Savings compound as you scale.

Immediate and Scalable Execution

Expert partners, no ramp time, no learning curve, no post-close chaos — immediate execution from Month 1. We conduct a full systems review, clean up historical books, standardize your chart of accounts, establish clean opening balances, and implement a consistent monthly close cadence from day one.

Unlocked Growth Potential

We own the back office entirely so you stay focused on marketing, growth, and operations — where your time creates the most value.

How We Do It

The services behind the outcomes

Back-Office Operations

We run your back office end-to-end so your team never has to worry about it. A real-time team that responds in hours, not days.

  • AP/AR management and collections
  • Payroll execution
  • Sales & use tax filings
  • ERP transaction processing
  • Front-office team interface

Bookkeeping

Accurate, timely books you can actually rely on — categorized correctly and reconciled every month without you lifting a finger.

  • Transaction recording and categorization
  • Bank and credit card reconciliation
  • Chart of accounts maintenance
  • Clean monthly close
  • Audit-ready records

Accounting & Controller

Accrual-basis financials, job costing, and clean monthly closes — to the highest standards.

  • Standardized chart of accounts
  • Job costing by service line
  • WIP and deferred revenue
  • Accruals, D&A, month-end close
  • Accounting support with tax CPA

FP&A & Board Reporting

The dashboards, KPIs, and board packages that sponsors and lenders actually want.

  • Consolidated financial statements
  • KPI dashboards (marketing, ops, finance)
  • Budget vs. actuals
  • Cash flow forecasting
  • Board & sponsor reporting packages

Systems & Technology

We configure and maintain the tools so they work the way your business works.

  • ServiceTitan, Housecall Pro, Fence360, and other ERPs
  • QuickBooks Online & Sage Intacct
  • SOS Inventory, Ramp, Bill.com
  • AI-assisted automation workflows
  • Inventory adjustments & reconciliation

Dedicated Team

A full accounting department without the headcount — no key-person risk, no turnover disruption.

  • Florida-based operating partners
  • Senior accountant oversight
  • Expert hybrid onshore/offshore team
  • Scales with your platform
  • No hiring, training, or ramp period
Who We Work With

Deep expertise across service businesses

We’ve operated in these businesses and know the financial nuances cold — from day one.

Home Installation

Fence, roofing, decking, garage doors, kitchen remodeling, and window installation share the same financial DNA — project-based revenue, deposit accounting, materials job costing, and WIP tracking. We’ve built and scaled these businesses and know every nuance, including Superior Fence & Rail franchise operations.

SFR FranchiseFence360SOS InventoryJob CostingWIP Accounting

Trades (HVAC, Plumbing, Electrical)

We acquired, scaled, and exited an HVAC & Plumbing business. We know technician utilization, service vs. install economics, maintenance plan accounting, and field service ERP inside and out — across HVAC, plumbing, and electrical businesses.

ServiceTitanHousecall ProFieldEdgeJobberMaintenance Plans

Outdoor & Pool Services

Landscaping, lawn care, tree removal, pest control, and pool service & construction — we handle route-based recurring revenue, seasonal patterns, crew-based job costing, and large project WIP all in one clean financial picture.

Aspire SoftwareServiceTitanJobberWIP AccountingCrew Costing

Any Consumer Services

Residential and consumer-facing service businesses with recurring operations, field teams, or appointment-based revenue. If you serve homeowners or consumers, we know your back office.

Recurring RevenueField TeamsAppointment-Based

Any B2B Services

Professional services, consulting, and business-facing operations that need clean financials, accurate reporting, and scalable back-office infrastructure as they grow.

Professional ServicesConsultingClean Financials

Any Project-Based Agencies

Creative, marketing, and professional agencies with project revenue, contractor management, and variable cost structures that need institutional-quality books without the overhead.

Project RevenueContractor MgmtVariable Costs
Also serving

PE-Backed Platforms

Independent sponsors and roll-ups need Day-1 readiness, clean consolidation, and board-ready reporting. We’ve supported PE platforms through growth, integration, and exit prep.

Franchises & Multi-Location

Any franchise system or multi-location operator needing standardized reporting, consolidated financials, and scalable back-office support across locations.

VC-Backed SaaS

Venture-backed software companies navigating subscription revenue recognition, investor reporting, and back-office scale — with expertise in Stripe, QBO, and Rillet.

The Problem

The default back-office playbook is broken.

Hiring a $150K–$200K corporate controller takes 6–9 months to ramp. Generalist bookkeepers don’t understand job costing, field service software, or WIP accounting. Meanwhile, you’re distracted from marketing, growth, and operations.

For home services operators and PE-backed platforms, getting the back office wrong in the first 90 days determines the next 12 months.

No clean consolidation — fragmented systems mean no reliable KPIs across locations
6–9 month ramp — generalist hires learn your industry on your dime
Key-person risk — everything hinges on one person who can leave at any time
Bloated SG&A — redundant overhead burns cash and compresses margins

Default playbook cost

Internal Bookkeeper (per location)$75K/yr
Corporate Controller$215K/yr
Systems, implementation & ramp$225K+
Total default cost~$515K

Fairlane all-in

Dedicated infrastructure team (per location)$36K/yr
Outsourced CFO / Controller$114K/yr
Implementation, ramp & systemsIncluded
Total Fairlane cost~$258K
→ Add $250,000+ to near-term EBITDA. Savings grow as you scale.
Why Fairlane

The optimal solution vs. the default playbook

More capability, lower cost, and immediate execution — side by side.

Default Playbook
~$515K + Execution Risk
Fairlane
~$258K All-In
Day-1 ready 6–9 month ramp Immediate
Field service ERP expertise Learns on your dime Deep expertise
Job costing & WIP Generalist approach Native capability
Scales with acquisitions Rehire & retrain Seamlessly
Key-person risk High — one controller Team with depth
PE-standard reporting Requires extra hires Included
Operator experience Accounting only Ran these businesses
Cost (4 locations) ~$515,000/yr ~$258,000/yr
The Process

Integration starts before close — not after

We start ramping immediately and hit the ground running on Day 1, maximizing your time, money, and execution.

Pre-Close

Preparation

1
Map each OpCo’s systems to a unified financial structure
2
Design and finalize standardized chart of accounts
3
Define platform-wide KPIs and reporting standards
4
Establish revenue recognition and job costing methodology
5
Identify gaps, cleanup items, and cost savings
6
Prepare accounting system contracts and implementations
7
Staff and train dedicated team on your systems
Day 1–90

Post-Close Sprint

1
Implement standardized COA across all OpCos
2
Establish clean opening balances and consolidated reporting
3
Configure field service ERP aligned to accounting and KPIs
4
Site visits to assess and train staff on systems
5
Execute consistent monthly close cadence across all entities
6
Launch KPI dashboards, reporting, and cash flow tracking
7
Recommend operational improvements from data and observations
The Team

Operators first. Accountants second.

We’ve built and exited these businesses. That experience is what makes our back office different.

Managing Partner
Justin Oh
Justin is a two-time home services owner-operator and the Managing Partner of Fairlane. He acquired and scaled Superior Fence & Rail of New England to $18M across 7 territories, then acquired Excel Mechanical (HVAC/Plumbing), grew revenue 82% to $8.2M, and completed a successful exit to Ace Hardware in 2025. Prior to operating, he served as CFO of Medalogix, a PE-backed home healthcare software company, growing ARR from $1.5M to $15M and executing a 9-figure PE exit at 7x+. Earlier career at Citadel, Coliseum Capital, and Deutsche Bank. Notre Dame, BBA Finance.
SFR New England: $0 → $18M in 3 years
Excel Mechanical: 82% growth, sold to Ace Hardware
Medalogix CFO: $1.5M → $15M ARR, 9-figure exit
Citadel · Coliseum Capital · Deutsche Bank
Partner
Carter Brock
Carter is an operator-turned-partner who has built and scaled home services businesses from the ground up. As Director of Operations at Superior Fence & Rail of Rhode Island, he grew the business from $0 to $7M in sales before engineering a successful 50/50 merger. He then joined Excel Mechanical as Operations & Strategy Lead, driving marketing, field service ERP systems, financial oversight, and ultimately leading all aspects of the exit to Ace Hardware. Carter brings rare fluency across field operations, business systems, and financial execution. MBA, Nova Southeastern University.
SFR Rhode Island: $0 → $7M, led 50/50 merger
Excel Mechanical: ops, marketing & exit to Ace Hardware
ServiceTitan systems, cash flow, vendor management
MBA, Nova Southeastern University
Accounting Team — South Africa
Senior Accountant
Christy Leather
Senior accountant supporting Fairlane’s engagements with deep expertise in monthly close, reconciliations, and financial reporting across home services clients.
Senior Accountant
Chris Mitchell
Senior accountant focused on multi-entity consolidation, job costing, and delivering accurate financials across Fairlane’s platform clients.
Get Started

Book a free 30-minute business review

Not a sales call. We review your current back-office setup, identify gaps, and give you a clear picture of what institutional-quality operations look like for a business at your stage — regardless of whether we work together.

30 minutes · No commitment · Florida-based partners
Contact

Let’s talk about your back office.

Whether you’re a home services operator looking to clean up your books, an independent sponsor building a platform, or a franchisor exploring a preferred accounting partner — we’d like to hear from you.

Location
Boca Raton, Florida (Partners) · South Africa (Accounting Team)
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